Digital advertising spend now accounts for almost half of total global ad spending. With digital ad spend overtaking traditional advertising, old playbooks are no longer relevant. In recent years advertisers were forced to rethink strategies like print ads since consumer attention has pivoted online.
This short infographic displays different industries’ ad spend from 2019.
The Importance of Digital Marketing for GOTV
Digital marketing offers a plethora of ways to ensure that constituents can see and hear your GOTV message, any time and anywhere.